How To Design The Best Law Firm Website In 7 Easy Steps


No matter how reputable a lawyer you are, you can’t get more clients if you don’t have a professional law firm website. Since the legal industry has become very competitive, it’s essential to stay ahead of your competitors. For that, you need to build a website that looks authentic, clean, and informative. 

If you are not technically sound, that doesn’t mean you cannot create an excellent law firm website. Thanks to WordPress and some other popular web designing tools that allow you to build a good looking website in minutes quickly. However, the following tips will help you stand out from the crowd. 

Tips to Design a Law Firm Website

A competent law firm website helps you to convert your visitors into clients. Consider these seven essential components while designing an effective website for your legal practice. 

1. Mention Your Services

Mention Your Services

First and foremost, you need to mention all the legal services that you are offering. If you miss out on something, it can cause a financial loss to your legal firm. Since visitors to your site will not know what you offer, how can they contact you? 

So, your law firm website should clearly mention what legal practices you offer and how you help your clients. It will help the visitors to decide whether they should hire you for their needs. 

Remember, keep your homepage clear and concise with your services. For more information about your services, you can create a separate page and describe them in detail with testimonials. 

2. Work on Speed and Responsiveness

Make sure your law firm website is fast and responsive. Since almost everyone uses their smartphone for everything, you cannot neglect it. If visitors have to scroll down to pages to navigate through your website, chances are higher they will leave your website. 

Therefore, it’s essential to design your lawyer website in such a way that visitors get a better user experience. For that, you need to use different mobile responsive plugins if you are building your site with WordPress. 

Apart from that, page speed also matters a lot. If your site is too slow to load, visitors will not wait for it. So, you should work on page speed through various methods like using a paid theme, compressing images, and other tactics. 

3. Use Simple Contact Forms

Don’t forget to use the contact form because it helps you to know about users’ purpose of visiting your law firm website. You can ask for their name, contact number, email, and purpose. 

However, make sure that the contact form should be simple. If you ask for unnecessary details in your contact form, chances are higher that visitors will back out. 

Instead of asking for more details, you can add a button for consulting you on a particular date and time. It will be more convenient for you and for the visitors to schedule a consultation. 

4. Include Name and Logo of Your Firm

No need to mention, you should include the name of your law firm on your website. Place the name of your law firm on your website such that it’s clear and visible. Don’t forget to use your legal firm’s name in the URL and meta description of your site. 

Apart from that, use your logo on your website. Including your logo will make your law firm’s website stand out. Since using a brand logo makes the visitors remember your law firm’s website, you should use it. 

If you don’t have a logo, hire a logo or graphic designer who can design a logo for your law firm’s website. A logo builds a reputation and makes it easier to recognize your firm. It also helps you to get recommendations from your clients. 

5. Create a Blog Section

Create a Blog Section

Adding a blog section to your site will help you perform better in the search engine. The intention behind using a blog section is to share useful legal information to your visitors and improve your site ranking. 

If you are wondering how it can improve your site’s rank, continue reading. People not only surf the internet for consulting a lawyer, but they also look for information like how to choose a law firm, how to file a personal injury case, and more.

If your law firm website contains answers to those questions, it will show in the search result. Since Google shows relevant search results to the user, your website will rank if you provide information on different legal topics. 

6. Optimize With SEO and Content Marketing

Adding information to your blog not only helps you to rank better in search engines. You need to use different SEO strategies to optimize your site. There are three types of SEO; on-page, off-page, and technical SEO. 

So, you need to take care of all of them to rank your law firm website in search engines. Write SEO-friendly content and link your site to other high authority legal sites to grow your network. 

If you don’t know how to manage different SEO aspects, consider hiring a law firm for SEO services. They can help you to make your site optimized and perform better in search engines. 

7. Use Effective Call to Actions

Use Effective Call to Actions

Don’t forget to add effective call-to-actions (CTAs). These are buttons that indicate the user to take the next step. The main intention behind designing your law firm website is to request the visitors to contact you. 

Hence, you need to use multiple call-to-action buttons on your website to navigate the visitors and ultimately consult you. So, you need to plan it properly to decide where to place the CTAs buttons. Some of the best places to include these buttons are sidebar, below blog posts, etc.

No-Nos For The Best Law Firm Website Designing

Now that you are clear on what to do and how to design a website to assist people find good law firms, hear me out. These are a few practical tips on what not to do in this matter.

Do Not Put Up False Information On Your Website

Sooner or later, people are bound to find out. Avoid putting false information on your website. It’s essential to be honest and accurate about the law firms you feature. People trust your site to find reliable information, so make sure it’s correct.

Biased Reviews Are Bound To Fail

Please start off with honesty. Readers and clients appreciate it in the long run. Don’t post biased reviews that only show the positive side of law firms. People need balanced opinions to make informed decisions. Be fair and include both positive and negative reviews, if available.

No Guarantees Are Better Than Unverified Claims

Stay away from making unverified claims about law firms being the best or top-rated without evidence to back it up. It’s better to provide real data and let users decide for themselves.

Wrong Or Lack of Contact Information Is A Poor Business Tactic

Make sure to include contact information for each law firm. People need to know how to reach them if they want more details or to hire their services.

Non-Mobile-Friendly Design Is A No-No

Your website should be accessible on mobile devices like smartphones and tablets. Many people use these devices to browse the internet, so having a mobile-friendly site is crucial.

Poor Catering To Security Measures

When people look for a good lawyer they often fill out forms providing all sorts of personal info. Security is essential for any website, especially if you’re dealing with sensitive information. Make sure to have proper security measures in place to protect users’ data.

Respect Client Privacy Or They Won’t Respect You

Include a privacy policy on your website to explain how you handle users’ information. This builds trust and shows that you care about their privacy.

Outdated Content Is As Good As No Content

Avoid having outdated information on your website. Keep it up-to-date with the latest details about law firms, reviews, and other relevant content.

Don’t Be A Copy Cat

Don’t copy content from other websites without permission. It’s essential to create original and valuable content for your users.

Make A User-Friendly Page

Your website should be user-friendly and easy to navigate. Include features like a search bar, filters, and categories to help users find what they need quickly. 

No Clear Purpose Is A Red Flag

Make sure your website has a clear purpose – helping people find good law firms. Avoid cluttering it with irrelevant content that might confuse users.


Now that you know the process of creating a professional law firm website implement them. Since your website is the gateway for visitors to consult, you make it user-friendly, interactive, and simple. 

Remember, you should not only promote yourself on your website. Provide useful legal information to help your clients. It will build trust and increase your credibility. If you have any queries regarding designing a legal firm website, ask them in the comments section.

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