The world is changing rapidly. The world was already shifting its focus on digitalization; however, with the advent of the pandemic, the process saw a high-speed acceleration. Today, in the post-pandemic period, every business is running through and affecting digital marketing campaigns. This made us think about what are the digital marketing strategies for law firms.
2020 was a stagnant year for the businesses. Initially, most lawyers used to get clients through word-to-mouth. However, in the pandemic period, this strategy failed drastically. Although this method died in the pandemic, new methods were adopted to find new prospective clients. One of the popular methods hovering in the legal industry is the digital marketing strategies for law firms.
Digital marketing strategies for the law firms give the law firms an opportunity to market their services and acquire new clients who are looking for legal help on the internet.
This article will show you the latest law firm marketing strategies and techniques that you can incorporate into your 2021 law firm marketing campaign.
Digital Marketing Strategies For Law Firms in 2021
Law firm marketing strategies used to be smooch simpler. Besides the referrals and word-to-mouth, most law firms distribute printed posts, TV ads, and Billboards. The content of these marketing campaigns used to be the same “Were You Unfairly Judged And Want Justice,” so something along the line.
However, the Game Has Changed!
Your target audiences spend nearly 8 hours of their time online. And whenever they feel a sense of lawyers or support of any law firm, Google is their first choice. More than 70% of the people who look for law firms online want their queries answered via online articles. This shows that the law firm needs to change its approach to target their audiences.
This is where digital marketing strategies for law firms come into the frame. With the proper implementation of law firm marketing strategies, they can expose their services to prospective audiences.
Given below are the reasons how Digital marketing strategies for law firms is the new norm in 2021.
1. Build A Strong Brand
We all know how important it is to create a brand. The same thing can be said for law firms. To create a strong law firm brand, you need to reflect on the things that stand true for your law firms and market them to the audiences.
It doesn’t matter which law you specialize in; just focus on creating a brand in that area. Use digital marketing strategies for law firms to ensure that your brand reaches out to wider audience bandwidth.
2. Implementation Of SEO
SEO stands for Search Engine Optimization. It is one of the most effective digital marketing strategies for law firms. The best part of this strategy is that you don’t have to invest capital.
You just have to focus on creating an engaging website that shares relevant content. This will help your website rank higher on any search engine. With the proper integration of keywords, you will be able to target the right audience for your business.
3. Optimise Your Website
Website is the face of any business. If you are not maintaining your website effectively, you are letting your wrong image in front of your audiences. Today, more than 90% of people look for law firms online; hence, having a good, responsive website can help you get relevant audiences.
Your website needs to be comprehensive and at the same navigable to ensure that your audiences are getting the information they are looking for. Optimizing your website on a regular interval is a must.
4. Create Valuable Content
Digital marketing is all about having high-quality content. Quality digital content is the currency to buy effective ROIs. Writing excellent quality content for your digital marketing strategies for law firms will help target the right audience and provide you with valuable information.
5. Incorporate Video Marketing
Aside from valuable content, video is another great way to share your story with your audience. With quality videos, you can keep your law firm on the top of the list in your audiences’ minds. Also, it has been seen that search engines give more weight to articles having video content.
6. Add CTA For Conversation
Once you have implemented the right digital marketing strategies for law firms and start seeing traffic to your website, the next important thing is to add a CTA (Call To Action) Button to direct the traffic for taking action.
Just having traffic on your website will not help your business. You need to have an action button that tells the audience what to do next.
7. Integrate Live Support Chat
Having a flourishing business means engaging with your audience 24X7. Is that possible with Digital marketing? Yes, it certainly is. With the live support chat system, you can engage with your audiences actively.
However, you need to ensure that your chat support team is knowledgeable in the legal industry so that each question can be answered, taking the audiences’ situation into consideration.
8. Practice Social Media Marketing
Besides focusing on Digital marketing strategies for law firms, you should also consider using social media marketing strategies. The trends of social media never die down. In fact, there are billions of users present on social media platforms at any given time. So why not use this opportunity to market your business to a broader bandwidth audience.
9. Develop Referral Marketing Campaigns
Do we really need to go all-in with the digital marketing strategies for law firms? No! There are still some old school strategies that are still a hit in 2021, Referral Marketing Campaigns. Referral marketing campaigns are like low-hanging fruits; if not plucked, you might regret it later on.
Furthermore, a proactive and more engaging referral marketing campaign ensures that the low hanging fruits keep growing and bear juicy leads.
10. Invest in Public Relation
Here is another old school strategy in the Digital marketing strategies for law firms’ list. Public relations is one of the best ways to get some easy leads. Although the way we communicate has changed, the purpose of public relations has been the same. Just because the communication has become online, it does not lessen the positive impact of a good PR.
Law firms should not forget that the era is changing, audiences’ behavior is changing, and so do the communication platforms. It is high time lawyers start using digital marketing strategies for law firms to generate relevant leads.
Digital marketing is one of the most followed academic disciplines in this day and age. But you must be wondering, what has digital marketing got to with lawyers? If so, it is quite natural but at the same time quite concerning as well. You see, digital marketing is the only way that brands and other establishments can prosper in this tech-driven world. In this article, I will give you some tips on digital marketing for lawyers.
As the name suggests, digital marketing consists of two words, digital, and marketing. It is marketing but not in the conventional form. It is marketed digitally. Digital marketing makes you stand out from a crowd of a million.
I am a lawyer myself, and I write blogs for lawyers’ inventory in my spare time. I recently found out that digital marketing for lawyers will take your business to new heights. In this article, I will be sharing some tips and tricks that you can implement in your law firm.
So without any further delay, let us get on with it.
What Is Digital Marketing Anyway?
When we talk about digital marketing, we mean all the efforts that go into the marketing of a product, service, or brand digitally. This includes the use of all the possible digital channels at our hands.
It also includes a handful of tools like emails, videos and it also means the utilization of SEO methods. The thing we are living in is a very tech-driven time, so digital marketing is essential for not only lawyers but also for other kinds of businesses. The trend of investing in digital marketing agencies is the most alive in 2021.
7 Useful Tips on Digital Marketing For Lawyers
These are some of the most useful tips on digital marketing for lawyers.
1. Make Proper Use of SEO Driven Content
Implementing SEO is the best way to drive traffic to your online Content. SEO makes sure that your website gets ranked in the search engine. Ensure that your website’s content is written so that it is in line with the SEO guidelines.
You should use simple language and avoid jargon and technical terms in your Content. Not all your clients will be familiar with the legal terms and jargon. So writing in simple words is advised. The focus keywords must be placed throughout many places in your article. I would suggest you inject the focus keywords after 10-12 lines.
2. Create a Mobile-Friendly Website
Not all your clients will have a laptop or a desktop computer in front of them while looking for your website. I would highly suggest you make a website for yourself that is mobile friendly.
Most people in the world have mobiles, whereas not the same can be said for laptops and personal computers. Keeping a mobile-friendly website ensures that your website is accessible by a larger audience.
3. Create Subsections For Your Website
It is important to write about our law firm. In this section, you are going to write everything your potential clients need to know about your law firm. Whenever someone visits your legal website, the about us section is going to be the first impression they will hold.
Do note that whatever you write in this section should be professional but with a personal touch. Post the services you or your legal firms provide. I would suggest you make separate sections for your area of expertise. For instance, if you are good at being a divorce lawyer and at the same time being a real estate lawyer.
4. Create a Testimonial Section
It is important that you leave out a section for testimonials. Potential clients want to know how other clients have reacted to the services of your firm. You can ask your former client to write something good about your law firm.
They can give several examples of when you stood out of the crowd and did something special for your clients. They can make videos about you and your law firm and post them in the testimonial section.
Maintaining a legal blog is a necessity for your firm to grow. You can write about all the legal stuff on that blog; it is necessary for people to know the kind of legal services you provide.
You can also try and post some past instances where you had to stay within the boundary of the law and then make something special out of it. Legal blogs are a necessity to validate the authenticity of your legal firm.
It is all about showcasing the fields of your expertise in legal blogs. Along with the legal blog section, it is also important that you provide your contact information. This will help the potential customers contact you as soon as possible.
6. Create an Online Forum
Creating an online forum is probably the best way to know digital marketing for lawyers. As you know, networking is the key to growth and development in a digital marketing agency.
Properly implemented social media is also required. There is a ton of scope when you create an online forum. An online forum takes all the important information and showcases it as the case. It is especially helpful when you are a solo practitioner.
7. Upload Videos On Your Website
Uploading videos as a part of your Content is extremely crucial. According to a survey, 90% of the people prefer watching a video over reading normal Content. A normal person will like to get all this sense activated, and that is why making videos and posting is important to learn digital marketing for lawyers.
Final Verdict on Digital Marketing for Lawyers
There you go; I hope now you know how you can do digital marketing for lawyers. In this tech-driven day and age, digital marketing for lawyers is an extremely crucial element to get success in the industry.
But the main point that I want to make here is that you should focus more on your lawyering skills than digital marketing. Because without proper lawyer skills, there is no use in learning digital marketing for lawyers as sooner or later, you are bound to fail.